Blogs for business have gained popularity over this past few years. Many people have started to create their business blogs to share their story and provide insight. Companies have also started their blogs to inform consumers on the latest product news and reviews.
As you can tell, blogs are also being used as internet marketing media. It used to be, internet marketing was done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters.
Many people read blogs. People read friends’ blogs, author’s blogs, and blogs on topics that they are interested in, also blogs with product reviews. With the current popularity of blogging, it appears that some people rely on blogs to get the latest news.
While getting news reports from blogs isn’t always reliable, some people look for those product reviews through blogs. In some sense, this is more dependable. While maybe some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.
Since there are many people who read and start their own blogs, blogs are a good medium to market a product. With the increasing blog traffic means increase in product sales.
Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog promoted in popular websites. This, however, will cost some money and is not recommended if you have just started blogging.
If you are a writer who has just launched your blog, you will want as much traffic as possible to increase ads on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.
Share The Love
When you have increased traffic on your blog, you should try to keep your visitors coming back and recommending your blog to friends and colleagues.
This can be done by having informative or amusing content and good blog design. You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.
The blog’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.
Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.
Customize the banner
The banner usually has somewhat generic designs. You can edit the graphic so that it will also include the title of your blog. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10. (Fiverr.com)
Of course, most of the photos that you will be posting will be your own. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders or templates can help the photo stand out from the page. Make sure you edit your keywords into the alternate photo attributes to help SEO.
Add a favicon
Don’t you think sites with icons on the address bar before the website’s URL are cool? Of course. Well, they are necessary. These favicons add a professional look to the URL. These are simple to do using photo or editing software.
Check out blog templates, layouts, backgrounds, textures and skins.
There are sites that offer free blog templates, layouts, and backgrounds. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.
Share your RSS feeds
This is a good way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.
Don’t Forget video
It’s good to include helpful or funny videos on your posts.
If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.
Try using these tips and you can probably increase and retain traffic on your blog.
How is your blog coming along? If you need any help, mention it in the comments below.
Plus watch this helpful video